Comparison of AdSense and Adsterra Presented in a Table Format

Feature	Google Adsense	Adsterra
Ad Formats	Display ads, text ads, video ads, native ads	Display ads, native ads, push notifications, pop-unders, interstitials, video ads
Target Audience	Broad; suitable for websites and blogs across various niches	Focused on high-traffic websites, mobile apps, and international markets
Revenue Model	Cost-per-click (CPC), cost-per-impression (CPM)	Cost-per-action (CPA), cost-per-click (CPC), cost-per-impression (CPM)
Minimum Payment Threshould	$100	$5
Payment Methods	Bank transfer, wire transfer, checks, electronic funds transfer (EFT), Western Union	Bank transfer, Bitcoin, WebMoney, PayPal, and other options
Approval Process	Strict; requires compliance with Google’s policies and guidelines	Relatively easier; focuses on traffic quality and ad placements
Traffic Quality	Typically high quality, with a focus on user intent and engagement	Wide range; may include a mix of high and lower-quality traffic, depending on sources
Geographic Reach	Global, with extensive coverage in many countries	Global, with strong presence in regions like Eastern Europe, Asia, and Latin America
Ad Targeting	Advanced targeting based on user behavior, interests, and demographics	Basic targeting options, with a focus on contextual and geographic relevance
Revenue Share	Google takes a significant percentage (typically 68% for content ads)	Adsterra typically offers higher revenue share to publishers (around 70-80%)
User Interface	Well-established, with a user-friendly dashboard	Modern interface, with features tailored to various ad formats
Support	Extensive help resources, community forums, and support team	Responsive support team, with dedicated account managers for premium clients
Advertiser Requirements	Advertisers need to adhere to strict guidelines and quality standards	More flexible, with a wider range of acceptable ad types and formats

Summary

Google AdSense is a well-established ad network known for its advanced targeting and high-quality traffic. It's ideal for publishers looking for a reliable and comprehensive advertising solution, but it comes with stricter approval processes and revenue sharing terms.
Adsterra offers a variety of ad formats and is more flexible in terms of approval and ad types. It caters to a broader range of traffic sources and provides competitive revenue shares. This makes it suitable for publishers and advertisers looking for diverse ad options and potentially higher earnings.

Both platforms have their strengths and are suited to different needs depending on your traffic, audience, and advertising goals.